Swifties all across the world are likely waiting for Taylor Swift to make the big drop, that is her wedding pictures, and a source finally reveals what is most likely to happen.

For those unversed, this question has been all over social media and celebrity news reporter Rob Shuter is the one with the news.

A source spoke on his Substack Naughty But Nice and said—right off the bat, “Taylor is the greatest marketer in entertainment. Nobody understands anticipation better than she does. She doesn’t just release content—she creates cultural moments.”

As for what avenue she goes through, selling vs sharing on her own accord the source clarified, “she doesn’t need the money,” after all the singer is known for having dropped nearly $26 million in donations to charity, so “this has never been about selling pictures,” they said. “It’s about storytelling and sharing them in a way that feels meaningful.”

In their eyes the singer likely thinks, “why hand that excitement to a magazine when you can build it into your own world?” after all time and time again “Taylor has rewritten the rules of celebrity marketing.”

Near the end the insider even compared her approach to that of the Kardashians and said, even “the Kardashians—who practically invented modern celebrity branding—can’t match the way she turns every release into a global event. Everything Taylor does feels authentic because it comes from her. That’s her genius.”

Before concluding she said, “she doesn’t chase attention. She makes the world come to her.”