Elon Musk says X will soon require user’s to pay a monthly fee to use the platform. Musk made the statement during a live-streamed event on X with Israeli Prime Minister Benjamin Netanyahu.
According to Musk, the company is struggling to regain trust with advertisers especially as its US ad revenue declined 60% earlier this month. During the conversation Netanyahu brought up the challenge of preventing large armies of bots that amplify hate speech as well.
“The single-most important reason we’re moving to having a small monthly payment for use of the X system is it’s the only way I can think of to combat vast armies of bots,” Musk replied.
He believes that adding a subscription would make it difficult for bots to create accounts since a credit card registeration would be required every single time. He says the company will come up with “a lower tier pricing,” than its Premium subscription of $8.
