JW Marriott, part of Marriott Bonvoy’s portfolio of more than 30 hotel brands, has announced Indian actor Aishwarya Rai Bachchan as its new global brand ambassador.

The internationally acclaimed star will help bring renewed visibility to the luxury hospitality brand’s global “Stay in the Moment” platform, which promotes mindful travel, well-being and meaningful connections.

Sharing her thoughts on the partnership, Aishwarya said travel has always played an important role in her life, both personally and professionally.

“The most meaningful travel experiences are often the quietest ones, when you are fully aware of where you are and who you are with,” she said. “JW Marriott’s philosophy of being present and in the moment speaks to that awareness. I am honoured to represent a brand that values presence and purpose in equal measure,” she added.

For more than two decades, Aishwarya has represented India on the global stage through her work in cinema, fashion, philanthropy and international cultural initiatives. According to the company, her global appeal and enduring reputation align with JW Marriott’s focus on luxury, authenticity and well-being.

“Aishwarya’s global stature, warmth and authenticity make her a natural embodiment of JW Marriott and an ideal partner for the brand,” said Bruce Rohr, Vice President and Global Brand Leader of JW Marriott.

“She brings a thoughtful and grounded presence that reflects the way our guests seek to travel — with intention and a sense of connection,” he added.

As part of the partnership, Aishwarya will feature in international marketing campaigns across film, digital and other media platforms. JW Marriott said the collaboration reflects its long-term commitment to India while further strengthening its global “Stay in the Moment” initiative.