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As consumer preferences evolve, gifting trends are shifting towards more meaningful, experiential, and sustainable choices
As love takes on new meanings and expressions, brands are redefining what it means to give and receive gifts on Valentine’s Day
Valentine’s Day is no longer just about romance—it has transformed into a celebration of love in its many forms, from cherished friendships and deep family bonds to self-love and personal empowerment. As consumer preferences evolve, gifting trends are shifting towards more meaningful, experiential, and sustainable choices. Brands at the forefront of this change are embracing the idea that love is diverse and should be expressed in ways that feel unique to each individual.
Personalization and Thoughtful Gifting Take Center Stage
Avi Kumar, Chief Marketing Officer, FNP, highlights how personalization has become a driving force behind modern gifting. “Valentine’s Day has evolved into a celebration of love in all its diverse forms—romantic, familial, and even self-love. At FNP, we’ve witnessed a significant shift towards more meaningful and experiential gifting, where personalization is key. Our customers are increasingly seeking bespoke floral arrangements, gourmet cakes, and curated gift hampers that reflect their unique relationships and sentiments.”
From custom photo cakes to engraved keepsakes and personalized hampers, people are now looking for gifts that create a lasting emotional connection. As Kumar emphasizes, “Our seamless online platforms and quick deliveries ensure that our customers can surprise and delight their loved ones, no matter where they are. This blend of modern convenience and thoughtful gifting is what sets FNP apart.”
Ethical and Inclusive Gifting Gains Traction
The shift towards more conscious and inclusive gifting is also evident in the beauty industry. Harmeet Singh, Chief Brand Officer, The Body Shop, Asia South, notes how today’s consumers seek gifts that align with their values. “While traditional symbols like red roses and heart-shaped boxes remain, there is a growing demand for gifts that feel more personal, inclusive, and aligned with individual values. At The Body Shop, we recognize that love is not one-size-fits-all. Consumers today are moving beyond conventional romantic gifting and embracing more meaningful ways to celebrate self-love, friendships, and chosen families.”
Sustainability and ethical sourcing are playing a key role in the future of gifting. Singh points out that shoppers are becoming more mindful of the impact of their purchases. “This evolution is also reflective of a broader trend—people are becoming more mindful of the impact of their purchases, seeking gifts that are not just thoughtful but also ethically made and sustainably sourced.” Whether indulging in self-care with floral-scented body butters or choosing curated gift boxes to pamper loved ones, gifting today is about celebrating every kind of love with thoughtfulness and care.
Jewellery as a Timeless Expression of Love
Beyond flowers and beauty products, jewellery has emerged as a symbol of enduring affection. Vidita Kochar, Co-Founder, Jewelbox, believes that Valentine’s Day gifting should go beyond fleeting gestures. “Love isn’t just about romance—it’s also about cherishing friendships, celebrating family, and embracing self-love. This Valentine’s Day, we encourage people to go beyond fleeting gifts and choose something timeless.”
Lab-grown diamonds, in particular, have gained popularity for their beauty and sustainability. “Lab-grown diamonds make for the perfect expression of modern love—one that’s not just beautiful but also kind,” Kochar explains. Whether it’s a minimalist everyday piece, a delicate pendant for a best friend, or an elegant ring for a partner, meaningful jewellery outlasts trends and holds sentimental value. “One of our favourite things is watching people come into our stores, looking for the perfect gift and realizing that perfect means personal. And that is what we do at Jewelbox—help people find meaningful jewellery that will be cherished far beyond February 14th.”
The Future of Valentine’s Day Gifting
As love takes on new meanings and expressions, brands are redefining what it means to give and receive gifts on Valentine’s Day. From bespoke floral arrangements and curated gift hampers to ethical beauty products and timeless jewellery, the choices available today cater to every type of relationship. As Singh aptly puts it, “The future of Valentine’s Day gifting is about honoring love in all its diverse expressions—through thoughtful, feel-good gifts that celebrate every relationship, every moment, and every kind of love.”
So, whether you’re celebrating with a partner, a close friend, family, or yourself, this Valentine’s Day is all about choosing gifts that reflect the depth and authenticity of your emotions—because love, in all its forms, deserves to be cherished.
