The Trump Organization on June 16 launched a new mobile phone service and unveiled a $499 smartphone, marking its latest business venture into the competitive telecommunications industry.

Branded as Trump Mobile, the initiative includes a monthly plan dubbed The 47 Plan — a reference to Donald Trump’s current role as the 47th president of the United States.

The plan, priced at $47.45, offers unlimited talk, text and data, along with added services such as roadside assistance and a “Telehealth and Pharmacy Benefit,” according to the company’s website.

The accompanying device, the T1 smartphone, features a gold-coloured metal case engraved with an American flag.

The phone is expected to be available for purchase starting in September, at an initial price of $499.

Announcing the new products at Trump Tower in New York, Donald Trump Jr. said the company would offer a complete package of services.

“We are going to be introducing an entire package of products where people can come and they can get telemedicine on their phones for one flat monthly fee, roadside assistance on their cars, unlimited texting to 100 countries,” he said.

The Trump Organization stated that both the phones and call centres will be based in the United States, positioning the product as a domestic alternative to dominant global brands.

DTTM Operations, the entity responsible for managing President Trump’s trademarks, has filed new applications with the US Patent and Trademark Office to use the Trump name and “T1” for mobile-related services and products.

The smartphone market in the United States is one of the most saturated globally, with major players such as Apple and Samsung dominating sales. Most smartphones purchased in the US are manufactured abroad, primarily in Asia.

This move expands the Trump brand’s recent diversification into areas such as digital media and cryptocurrency, though analysts say the telecom sector presents significant challenges due to high infrastructure costs and entrenched competition.