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Kerala ranks 2nd in India’s most hospitable regions, boosting tourism. Mararikulam, Thekkady, and Alappuzha are in the top 10 hospitable cities, attracting global travelers
The ranking, based on reviews from travellers worldwide, underscores the global appeal of Kerala’s ‘experiential tourism’ model. (Local18)
If you’re a travel enthusiast seeking exceptional hospitality, Kerala is the ideal destination for you! Recently, Kerala secured second place on the list of ‘India’s Most Hospitable Regions’, rising from its previous third-place position. This ranking was based on over 360 million customer reviews compiled by the renowned travel company Booking.com.
Major Boost for Kerala’s Tourism Industry
This recognition marks a significant achievement for Kerala’s tourism sector. The state government is actively working to attract more visitors to explore its beauty. This year, three Kerala cities—Mararikulam, Thekkady, and Alappuzha—were ranked among the top 10 most hospitable cities in India. Additionally, Munnar and Varkala also made it onto this prestigious list.
Kerala’s Distinctive Tourism Model
Kerala Tourism Minister PA Mohammed Riyas expressed pride in the state’s continuous inclusion on this list. The ranking, based on reviews from travellers worldwide, underscores the global appeal of Kerala’s ‘experiential tourism’ model.
This model offers tourists immersive experiences with the local culture, nature, and traditions rather than typical sightseeing. Unlike conventional tourism involving quick visits to popular landmarks, Kerala’s model includes activities like enjoying Ayurvedic treatments, exploring the tranquil backwaters in houseboats, tasting authentic Kerala cuisine, participating in cultural experiences like Kathakali performances or local festivals, trekking through the lush forests or walking through spice plantations, encouraging travellers to connect with the destination in a meaningful and personal way.
This experiential model enriches the travel experience and helps preserve Kerala’s cultural heritage and natural beauty. The adoption of this model has made Kerala a globally recognised destination for those seeking more than just a vacation.
An Unrivalled Blend Of Nature And Culture
Booking.com’s report highlights Kerala’s scenic backwaters, lush forests, serene beaches, and rich cultural heritage as major attractions for tourists. The unique mix of tranquillity and adventure offers a one-of-a-kind experience, making Kerala an increasingly popular choice for travellers of all ages.
Unmatched Hospitality In Kerala
Booking.com’s Country Manager Santosh Kumar praised Kerala as a prime example of India’s hospitality, noting that the state’s hotels and tourism industry are fully committed to providing tourists with the best possible experience.
- Location :
Kerala, India, India
