Snapchat is stepping up its competition against Instagram and TikTok with the introduction of a suite of new tools aimed at enhancing content creation for users.

On June 12, the company revealed a new Timeline Editor feature, alongside updates that will simplify video editing and improve content sharing.

The Timeline Editor is a major new addition, designed to offer creators a more intuitive way to edit videos directly on Snapchat.

With a chronological layout, the feature allows users to easily trim, move, and rearrange clips within their video.

Once the sequence is set, creators can add effects, music from Snapchat’s Sounds library, and apply other creative tools, making it simpler than ever to produce professional-looking videos without the need for third-party editing apps like CapCut.

For creators seeking an easier way to compile their content, Snapchat is also introducing a new “Create a Video” template. This feature allows users to select a few Memories, choose a song from the Sounds library, and pick a template to generate a custom compilation video.

This new feature is being rolled out globally on iOS, bringing more options to Snapchat’s growing content creation tools.

Additionally, Snapchat is enhancing the platform’s functionality by allowing creators to automatically save their public Stories to their profiles. This feature is designed to help users preserve their best moments, creating a lasting collection of memories.

While this move goes against the app’s traditional ephemeral nature, it offers a way for users to revisit or showcase their top Stories over time.

Snapchat is also giving creators access to more detailed insights into the performance of their content.

New analytics will show creators the number of viewers who watched their public content over the last 12 days, offering a better understanding of returning viewers.

Users will also be able to track the success of their Spotlight posts and public Stories, with data on total view time and which posts received the most engagement.

Furthermore, Snapchat is offering insights into traffic sources, so creators can see where their views are coming from—whether it’s from the Discover For You page, Following, Spotlight, Search, Chat, or Profile.

Finally, Snapchat will provide creators with data on how long users are watching their Spotlight posts, as well as the average percentage of the post that users watched to completion.

These new features are part of Snapchat’s ongoing effort to support creators and compete with other social platforms, positioning itself as a key player in the social media space.