Last Updated:December 03, 2025, 08:00 IST

Let’s Try turned a Shark Tank pitch into a booming business with 333x returns. Read on to discover other startups that went on to earn massive profits after the show.

Aman Gupta, co-founder of boAt Lifestyle, is celebrating a record-breaking return after his Rs 12 lakh investment in a little-known snack startup ballooned to Rs 40 crore in only four years. The entrepreneur revealed that his early bet on Let’s Try, a young snacks brand that appeared in Shark Tank India Season 1 (2021), has generated an extraordinary 333x multiple, now regarded as one of the best outcomes in the show’s history.

“I couldn’t make money in Nvidia Chips. But I made money in Bhujiya Chips,” Aman Gupta shared on X. “My Rs 12 lakh investment has turned into Rs 40 crore in a company almost nobody wanted to invest in. Let’s Try from S1 of Shark Tank. I have never been an Excel sheet investor. I invest in founders, not formulas. 333x return in 4 years (~33,233%). Some call it luck, but I call it instinct. I call it backing passion, madness & hunger. Also, this is the best outcome in Shark Tank India history, yet,” he added.

A Pitch That Nearly Slipped Through Sharks’ Fingers

When Let’s Try stepped into the Tank, the company had been operating for just six to seven months but had already logged Rs 16 lakh in sales over five months. The founders sought Rs 45 lakh for 2 per cent equity, valuing the enterprise at Rs 3.75 crore. Despite pricing their snacks around 15 per cent higher than Haldiram’s, they claimed they were already edging into mainstream competition.

Still, the pitch divided the panel. BharatPe’s Ashneer Grover and Namita Thapar opted out, with the Emcure Pharmaceuticals’ director saying that the snacks were fried even though they were marketed as healthy.

Aman Gupta and Shaadi.com founder Anupam Mittal jointly offered Rs 45 lakh for 12 per cent, which the founders accepted.

Later Mittal withdrew, leaving Gupta as the sole backer. He ultimately invested Rs 12 lakh for 7-8 per cent of the company.

Today, Let’s Try’s valuation has reportedly surged to Rs 324 crore, nearly 50 times what it was at the time of its pitch.

Why Let’s Try Stands Out

No Palm Oil, Uses Groundnut Oil Instead: Let’s Try differentiates itself by using groundnut oil, which appeals to increasingly health-conscious buyers.

Premium Ingredients: Its chips and bhujia are made with higher-quality ingredients.

Pricing That Defies FMCG Norms: Despite being 15 per cent costlier than legacy players, the brand managed to build a loyal consumer base with their taste, quality, and honest branding.

Rapid Scale And Distribution: From a tiny startup to shelves nationwide, Let’s Try has expanded aggressively, riding a wave of demand for clean, flavour-forward Indian snacks.

Other Snack Startups That Scored Big After Shark Tank

Beyond Snack

A banana chips brand that saw explosive post-show growth. Its retail footprint jumped from under 1,000 stores to over 4,000, and monthly revenue rose from Rs 20 lakh to Rs 2.25 crore. New flavours and product lines helped cement its presence in the premium snacking space.

Madmix

Mumbai-based Madmix, which sells baked millet-based munchies, secured funding on the show and has continued to scale. The brand is now projected to cross Rs 5.5 crore in annual revenue.

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