TOKYO — Japan is proud of its “omotenashi” spirit: Its practice of wholeheartedly caring and catering for guests. But a post-covid surge in tourist numbers, coupled with a weak yen that makes Japan cheaper for many visitors, is pushing Japan’s world-famous hospitality to the brink.
One town is installing a huge screen to stop tourists causing traffic jams while they take selfies in front of Mount Fuji. At least one overrun restaurant is reserving Friday nights for locals only. Even the deer of Nara, usually very proactive about coming forth for snacks, have had their fill.
