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IT firms look beyond US: Indian tech giants expand to Australia, Middle East, Nordic nations; here’s why – Times of India


Top IT service firms in the country are diversifying beyond the core US market, opening new centres and making acquisitions in Australia, the Middle East, the Nordics and India.With technology spending on the rise in these geographies, software service providers are setting up nearshore centres to meet local demand and cushion themselves from US market volatility, including visa-related challenges. Companies are also strengthening cybersecurity and consulting offerings to serve new regional clients.“Organizations are proactively managing global volatility and uncertainty through several derisking vectors. Diversification in geographies beyond the United States such as Middle East, Continental Europe, Eastern Europe and nearshore Americas options are emerging areas of interest,” Siddhartha Tipnis, partner and technology sector leader at Deloitte India told ET.Tipnis further added that these investments come via two routes: delivery centres for localised and time-zone aligned delivery and regional offices for greater feet on street, and sales / relationship building momentum.The strategy is already showing results.Over the last two years, Tata Consultancy Services (TCS) has expanded its revenue share in Europe, India, Asia Pacific (APAC) and Middle East and Africa (MEA), even as its North America share dipped slightly.Infosys followed a similar pattern, with Europe, India and Rest of the World (RoW) revenues rising while North America exposure fell.Despite this, the US remains dominant, contributing more than 62% of industry revenues in FY25. Data from Nasscom shows Europe at 11.3%, the UK at 16.5%, APAC at 7.7% and RoW (including India) at 2.2% in the last fiscal year, ET reported.HCLTech, the third largest IT player, increased its American share but saw a decline in Europe. Its Rest of the World contribution rose, and the company also began reporting India revenues separately over the past two quarters.At the same time, India itself is emerging as a growing market. With clients increasingly insourcing technology services, IT majors are focusing on global capability centres (GCCs) in India as a new growth opportunity.In April, HCLTech CEO C Vijayakumar told ET, “We are also significantly expanding our software business in India, Middle East, and a lot of emerging markets where we see a strong demand for these products.”The shift is visible across the industry. Infosys, HCLTech, LTIMindtree and Tech Mahindra all secured fresh deals from European clients, signalling a revival after three slow quarters. Mid-cap players like L&T Technology Services (LTTS) and KPIT Technologies also picked up contracts outside the US.Meanwhile, TCS and Infosys set up new centres in Europe, with TCS adding another in the Middle East. Wipro, the fourth largest firm, announced the relocation of its Middle Eastern headquarters to Saudi Arabia.“This is partly about building nearshore capabilities, but equally about preparing for a future where data sovereignty and security requirements will only get tighter as AI adoption accelerates,” Gaurav Parab, principal research analyst at UK-based research and analysis firm NelsonHall told ET.Parab further expects increased activity in the Middle East, Nordics and Australia, particularly in cybersecurity, Agentic AI and platform-based services. The Nordics region includes Denmark, Finland, Iceland, Norway and Sweden.Infosys noted it has been investing in Europe for several years and is now growing faster there than in the US, though the company insists the US will remain its largest market.After its March-quarter earnings in April, Infosys chief executive Salil Parekh said, “We are looking to expand in other geographies in addition to what we are doing in the US. For example, we have a new partner in Japan in a joint venture, or the acquisition in Australia. So, we are quite positive in the medium-to-long-term on technology, how it will change, how AI will impact it and our role in all of that.”Infosys has recently made acquisitions in Australia and Japan, including a major joint venture with Australian telecom giant Telstra, ET reported.With IT spending slowing in some sectors, particularly telecom, valuations are becoming more attractive for such deals, Parab added.





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