Google’s Pixel series has evolved from an experimental concept into a reliable smartphone lineup over the past decade.

As we await the Pixel 10, expected later this year, leaks and rumours are offering a clearer picture of what’s to come.

A recent sighting by X user MarksGonePublic revealed a commercial shoot for the Pixel 10, hinting at its features and design.

While the phone wasn’t fully visible, the appearance of a video team suggests a well-progressed launch.

The Pixel 10 is expected to come in several models, including the base Pixel 10, Pixel 10 Pro, Pro XL, and possibly a Pixel 10 Pro Fold. A Pixel 10a may also arrive in 2026 for a mid-year refresh.

Processor and Performance:
The Pixel 10 will be powered by the new Tensor G5 chip, an upgrade from previous versions.

While not necessarily industry-leading in benchmarks, Tensor chips are known for delivering smooth, reliable user experiences, with an emphasis on AI-driven features like image processing and voice recognition.

Camera Upgrades:
Leaked renders show the base Pixel 10 will feature a third lens, a telephoto camera, enhancing zoom.

However, the wide and ultra-wide lenses will drop to 48MP and 13MP, respectively.

The Pro models will retain the 50MP/48MP/48MP setup, with the Pro Fold getting a camera sensor upgrade to 50MP for the main sensor.

AI Features and New Tools:
AI will be a central feature of the Pixel 10, with enhanced tools for image and video editing, as well as real-time language translation.

The new Android XR augmented reality platform could also make an appearance.

Pricing and Availability:
The Pixel 10 is expected to start at $799, with the Pixel 10 Pro priced at $999.

The Pro XL will cost around $1,200, and the Pixel 10 Pro Fold may drop to $1,599 from its predecessor’s $1,799 price tag.

Colours:
Leaks suggest the Pixel 10 will come in Obsidian (black), Iris (purple), Limoncello (yellow), and Blue for the base model, with the Pro models offering Obsidian, Green, Sterling (grey), and Porcelain (white).

As Google prepares for the Pixel 10’s launch in August, it’s clear the company is focusing on AI, camera upgrades, and competitive pricing. The Pixel 10 could be one of 2025’s most exciting smartphones.