Readymade punches and mocktail companies that use ‘natural’ ingredients such as fruits, roots, herbs, and spices are entering India’s beverage market due to a trend towards healthier options and convenience. Party animals are now preferring fruity concoctions over alcoholic drinks due to the shift from boozy highs and soda burps. A study by Statista predicts a 2.3% volume growth in the global market for non-alcoholic drinks this year.
