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Paisabazaar survey shows home appliances, mobiles and apparel led festive credit card spends, with cashback and rewards driving high-value purchases.
News18
4 out of 10 credit card users spent over Rs 50,000 this festival season, reflecting a growing appetite for high-ticket purchases, revealed a survey by Paisabazaar
Home appliances (25%), mobile phones & accessories (23%) and apparel (22%) were the top festive spending categories on credit cards in this festive season, thanks to cashback, rewards and offers, according to the survey.
It is followed by furniture and décor (18%). Gold & jewellery also accounted for 12% of credit card spends during Diwali.
The survey revealed 20% spent above Rs. 1 lakh on their credit cards during Diwali, indicating increasing use of credit cards to make high-ticket purchases more rewarding.
Credit card benefits continued to be a key motivator for using cards in festive spending. A majority (71%) of respondents held shopping-specific credit cards offering cashback and rewards. Another 15% received festive offers despite not owning such cards, while 14% did not gain any shopping-related benefits.
With nearly 20% of the respondents opting for it, cashback came out as the most popular credit card incentive. Co-branded offers (19%) and accelerated reward points (18%) were the other major motivators. Among those opting for EMIs, No-Cost EMI remained the top motivator with 56% opting for it, followed by 29% who were attracted by better discounts and 10% using just EMIs to spread payments over time.
The survey also revealed 48% respondents preferred a mix of online and offline shopping, signalling a clear shift in how cardholders approach festive spending. Channels no longer limit consumers; instead, they seek savings and convenience – often using e-commerce platforms for better offers and offline stores for product experience before purchase.
Furthermore, 83% of the respondents said that they found the best deals and discounts on ecommerce platforms like Amazon and Flipkart as compared to only 7% of the cardholders who found more value at physical stores.
Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst…Read More
Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst… Read More
October 29, 2025, 13:14 IST
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