LAHORE—COLABS, Pakistan’s leading flexible workspace provider, has signed a strategic Memorandum of Understanding (MoU) with Grace Hospitality, the parent company of Ramada by Wyndham, one of the world’s largest hotel chains.

This partnership aims to add value to both COLABS and Ramada’s communities and encourage collaboration between the startup and hospitality sectors.

As the only venture-backed player in its field, COLABS fosters growth and is a dynamic platform and broad network for entrepreneurs and companies. This partnership with Grace Hospitality furthers that mission, offering additional services to their expanding community.

Under this MoU, COLABS and Grace Hospitality community members will enjoy exclusive discounts across Pakistan, uniting the startup and hospitality industries.

The partnership combines workspace solutions with hospitality, providing a more seamless and integrated experience for entrepreneurs, freelancers, and corporate teams. It also opens doors to co-branded events, innovation-focused workshops, and tech-driven opportunities in the hospitality sector.

The COLABS and Grace Hospitality alliance highlights the significance of cross-sector collaborations in shaping the future of work and hospitality. By blending the dynamism of startups with the global reach of the hospitality industry, this partnership reimagines workspaces and guest experiences, setting a new benchmark for innovation and service excellence.

Omar Shah, Co-Founder of COLABS, said, “We are excited to collaborate with Grace Hospitality, a renowned global hospitality brand. At COLABS, our mission has always been to reshape the future of work in Pakistan, and this partnership enables us to provide even greater value to our community. It is a key milestone in our ongoing journey to create an innovative and adaptable work environment.”

Ismail Khattak, CEO of Ramada, remarked, “We continuously seek ways to elevate our guests’ experience, and partnering with COLABS is a major step towards that goal. This collaboration aligns with our dedication to providing high-quality, caring experiences and reflects our commitment to innovation in the hospitality sector. We are eager to work with COLABS and explore new opportunities for our guests and their vibrant community.”