Taylor Swift is facing a new lawsuit over her latest album, “The Life of a Showgirl,” which accuses the singer of trademark infringement.
Filed Monday in federal court by Las Vegas performer Maren Wade, the complaint claims Swift titled her hit record despite being aware of its resemblance to the title of a column that Wade penned for Las Vegas Weekly called “Confessions of a Showgirl,” centered around anecdotes about her experiences in the entertainment industry. The column was first published in 2014, the document said, and Wade later adapted it into a live show and book by the same name.
Wade obtained a registered trademark for “Confessions of a Showgirl” from the U.S. Patent and Trademark Office in 2015. The trademark eventually received “incontestable” status, signaling the owner’s right to exclusively use it after having done so consistently for a period of years, according to the lawsuit and the trademark office.
When Swift later applied to register a trademark of her own for “The Life of a Showgirl,” the office denied her application, allegedly on the grounds that the title “is confusingly similar” to Wade’s already established one, according to the complaint.
“They continued using it anyway, expanding it across a coordinated commercial program and distributing it through retail channels reaching millions of consumers” the lawsuit said, referring to Swift’s team. It added that Wade “was never contacted” about the name.
The lawsuit claims that Swift’s album title undermined Wade’s personal brand, after the performer had spent more than a decade building it. It said similarities between “Confessions of a Showgirl” and “The Life of a Showgirl” are “immediate,” as both titles “share the same structure, the same dominant phrase, and the same overall commercial impression.” It also said the brands “are used in overlapping markets and are directed at the same consumers.”
In addition to trademark infringement, the suit also accused Swift and UMG Recordings of unfair competition and, specifically, false designation, a law that prohibits goods or services circulated in commerce from misrepresenting their origins to consumers. UMG Recordings is a branch of Universal Music Group, to which Swift is signed. The lawsuit also named Bravado International Group Merchandising Services, Inc., another branch of UMG.
Wade is seeking unspecified damages for “the irreparable harm to her business, reputation, and goodwill” a result of the alleged trademark violation, as well as a court order that would prevent Swift from continuing to use the title of her hit album.
Swift’s commercial success “does not depend on the continued use of any single designation,” the lawsuit argued, while “Confessions of a Showgirl” is Wade’s only trademark and the basis of “professional identity and career.”
“It is not one mark among hundreds,” the complaint said. “It is the only one she has.”
