Mrs. Nita Ambani, Founder and Chairperson of Reliance Foundation, was recently honoured with the “Outstanding Contribution to Brand India” award at a prestigious business leaders event. True to her refined style, Mrs. Ambani graced the occasion in a stunning Indian saree, highlighting her commitment to supporting India’s rich cultural heritage.
For this special occasion, Mrs. Ambani chose a beautiful Kosa silk saree from Swadesh, expertly styled and embellished by renowned designer Manish Malhotra. This exquisite saree was crafted in the Chandrapur-Raigarh cluster of Chhattisgarh, known for its intricate traditional handloom techniques. The saree featured timeless polka motifs, handwoven using the Jala technique by Dewangan artisans from the region, who are celebrated for their precision and skill.
The saree’s fabric combined the luxurious Kosa silk warp with a handspun muga silk weft, while the delicate polka motifs were intricately woven with silk gold zari and muga silk, lending the piece a regal elegance.
Royal Ascot race: Indian-origin women turn up in sarees, some made by humble designers in rural India
Mrs. Ambani’s choice of attire was a reflection of her unwavering support for India’s traditional arts and artisans, reinforcing her commitment to promoting Brand India. Her dedication not only champions India’s position as a rapidly growing global economy but also highlights the nation’s cultural richness and heritage, solidifying her role in taking India’s legacy to the world stage.
Nita Ambani honoured with “Outstanding Contribution to Brand India” at India Business Leadership Award 2024
Mrs. Ambani’s choice to wear this Kosa silk saree also serves as a tribute to the craftsmanship of India’s handloom artisans, particularly from the rural areas, whose skills often go unnoticed in the global fashion landscape. By wearing this handwoven piece, she not only celebrated the artistry of these artisans but also brought global attention to the importance of preserving traditional Indian craftsmanship. Through her support, Mrs. Ambani continues to empower local artisans and promote sustainable, culturally-rich fashion, further cementing her status as a champion of India’s heritage on the international stage.
